A designer pen store in Mumbai has introduced a special range of premium variety pens with gold and silver finish, some of them carrying images of deities on them.
Willian Penn have introduced a range of well-designed luxurious pens. Available in a price range of Rs.20,000 to 900,000, these are special pens, as they are crafted by various foreign designers with gold and silver finish.
Since the varieties of pen at offer involve designs from across the world, different ancient images are engrossed on the pens. The ancient Arabic design, Lord Ganesha and Buddha are some of the major attractions available in these pens.
Apart from regular pens, they also have feather made pens with a nip and feather of a bird.
"A fine writing instrument could be upwards of 1,000 rupees. That is what we define as a fine writing instrument. Lot of pens that we carry are handcrafted and that’s what makes them expensive," said Nikhil Ranjan, the Chief Executive Officer (CEO), William Penn, Pen Store, Mumbai.
Many of these pens are handmade and hence so expensive and exclusive. The pens show blend of modern technology and art.
In 2004, William Penn set up its first pen store at the Forum Mall in Bangalore. At the time William Penn was retailing ten premium brands of pens. It currently retails over 15 brands of writing instruments along with some very unique desktop accessories.
According to estimates, there is a 500 billion rupees market for pens against Rs 1.5 billion pen market of India. By Parihas Hate
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