Mizoram’s wine producers tap new avenues to boost sales

Aizawl, Jul 1 : The wine produced from grapes at Champhai and Hnahlan villages on the Mizoram-Myanmar border is helping the rural economy of the region and producers are tapping new avenues to popularise their products.
From micro-financing to marketing, the wine-producing society here is trying every method to increase their sales and get high value for their products.
The society revived their units in 2007 after the state government amended its 12-year-old Mizoram Liquor Total Prohibition Act.

Specially designed bottles are being brought to Mizoram from Kolkata in an effort to attract the maximum number of consumers during Christmas and New Year festivals, Vanlalruata Chenkual, managing director, Grape Growers Society said.

Earlier, the grapes were fermented in plastic containers and the wine produced was said to be bad for health and the taste was not up to the mark.